Path

Success

PathCreated with Sketch.

Warning

Path

Error

FREE SHIPPING Every Day With Purchases Of $60 Or More Of Eligible Items. Online Orders Only.
Cokesbury

Stories That Stick

How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
  • By Kindra Hall
How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
  • By Kindra Hall
$22.79
($29.99)
$15.99
Product Description

You've heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them?

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies.

Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:

  • the Value Story, to convince customers they need what you provide;
  • the Founder Story, to persuade investors and customers your organization is worth the investment;
  • the Purpose Story, to align and inspire your employees and internal customers; and
  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.

Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

You've heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them?

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies.

Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:

  • the Value Story, to convince customers they need what you provide;
  • the Founder Story, to persuade investors and customers your organization is worth the investment;
  • the Purpose Story, to align and inspire your employees and internal customers; and
  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.

Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

  •   Hardcover ($22.79)
  •   eBook ($15.99)
free shipping iconEligible For Free Shipping
Usually ships in 4-5 business days. Ships from a Cokesbury Connect Partner.
Product will be available upon checkout.
  • Additional Details
  • Additional Details
    Product Specs
    • SKU: 9781400211937
    • Manufacturer: Harper Collins
    • ISBN 13: 9781400211937
    • Publication Date: 09/24/2019
    • Format: Hardcover
    • Author: Kindra Hall
    • Width: 6.30 inches
    • Height: 0.88 inches
    • Length: 9.30 inches
    • Weight: 0.05 pounds
    • SKU: 9781400211944
    • ISBN 13: 9781400211944
    • Publication Date: 09/24/2019
    • Format: Electronic Media
    • Author: Kindra Hall
    • Width: 1.00 inches
    • Height: 1.00 inches
    • Length: 1.00 inches
    • Weight: 0.06 pounds
    Shipping & Returns
    This item is available for return. At Cokesbury, we offer various expedited shipping methods for an additional charge during checkout. However, products with long lead times and those shipped from a Cokesbury Connect Partner are not eligible for expedited shipping. If you select expedited shipping at checkout and your order includes items that cannot be expedited, you will receive a notice explaining that not all items are eligible.
    This item is not available for return. At Cokesbury, we offer various expedited shipping methods for an additional charge during checkout. However, products with long lead times and those shipped from a Cokesbury Connect Partner are not eligible for expedited shipping. If you select expedited shipping at checkout and your order includes items that cannot be expedited, you will receive a notice explaining that not all items are eligible.